Reaction provides casual surfwear to those who have a passion in the surfing life, and want the opportunity to dress, look and feel the way they do in the real world. The clothing style in SL is like no other, as all the designs are created from scratch, rather than sourced, to give a crisp clean look.

All the items created in Reaction are made with the idea of creating clean, crisp clothing, and accessories that also look realistic as virtual world, though are realistic enough to still also resemble, and give a sense of feel from the real world.

Reaction is also more than just creating clothing for the passionate surfers, and fashionists throughout SL. It's also about helping the surf community expand. Thus forming a team to sponsor friendly surfers, and onlookers, providing them with social gatherings, parties etc, and providing them with clothing and accessories and info on upcoming events. Boneyard was also created by the founders of Reaction, to help provide all of friendly folks a great place to just kick back with friends, and chill out.